How to overcome the creative crisis of designers?
Are these lines read by creative people or those who identify themselves with them? If so, then they surely know the times, both of the crazy creative eruption and of…

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How microstock was born
Microstock (microstock) - the budget segment of the stock photos, offering quality images for a penny, is rapidly gaining momentum. What is not surprising: such a cheap and affordable quality…

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Typography for web
There are many books and articles on typography, but only some of them reveal the choice and combination of fonts. Due to the emerging opportunities and prospects for free use…

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Simple and convenient toolkit for developers of the user Web-interface
This post contains a list of online toolkits that may be of interest to user interface developers for websites and web applications. If you have additional information on this topic…

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brand

How to create a website that increases the awareness of your brand

If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you need to consider that the colors, texts, images, structure of the site – all this should be aimed at emphasizing the uniqueness of your company.

Think of the style of your brand as a combination of qualities and ideas that you want people to associate with your company. Design should help you bring these ideas to your audience. For example, Google uses in its design minimalism, which suggests the simplicity and at the same time technicality of their products. While Ben & Jerry’s have created a light, fun style for themselves through the use of bright colors, funny icons and custom texts.

Your website is the most important part of online branding, so it must fully convey the character of your brand. Here are some tips that can help you create a website that reflects the unique features of your company and helps to consolidate your brand in the market. Continue reading

How microstock was born
Microstock (microstock) - the budget segment of the stock photos, offering quality images for a penny, is rapidly gaining momentum. What is not surprising: such a cheap and affordable quality…

...

Design as a means of storytelling
You, as a designer, need to be aware that the plot on which the content is based later appears before any other components of the site. Content can not be…

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In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

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