Trends web design. Part 1
Designers are fickle people, they like to experiment with things. Therefore, they often try to solve problems of different approaches, which in the future may become mainstream and classic. As…

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The difference between UI and UX: a practical example
Today there will be a guest post on the topic of UX and UI interfaces on the example of working with the Icons8 service. I know what you are thinking:…

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In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

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How microstock was born
Microstock (microstock) - the budget segment of the stock photos, offering quality images for a penny, is rapidly gaining momentum. What is not surprising: such a cheap and affordable quality…

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brand

How to create a website that increases the awareness of your brand

If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you need to consider that the colors, texts, images, structure of the site – all this should be aimed at emphasizing the uniqueness of your company.

Think of the style of your brand as a combination of qualities and ideas that you want people to associate with your company. Design should help you bring these ideas to your audience. For example, Google uses in its design minimalism, which suggests the simplicity and at the same time technicality of their products. While Ben & Jerry’s have created a light, fun style for themselves through the use of bright colors, funny icons and custom texts.

Your website is the most important part of online branding, so it must fully convey the character of your brand. Here are some tips that can help you create a website that reflects the unique features of your company and helps to consolidate your brand in the market. Continue reading

The ideal form of authorization - how to do it is not necessary (errors and tips)
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login unit. Recently, a…

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Trends of web design. Part 3
Custom designs Recently, there has been a strong trend towards more individual and creative designs. Instead of using conventional approaches, designers experiment with how the information is structured, how it…

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Typography for web
There are many books and articles on typography, but only some of them reveal the choice and combination of fonts. Due to the emerging opportunities and prospects for free use…

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