Endless page scrolling: helps or hurts?

When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we will talk about one of these trends – the endless scrolling (scrolling) of pages on the site: what opportunities does it represent for business? How best to implement and when should you abandon this function? The material is based on the translation of an article about Infinite Scrolling from SpeckyBoy.

The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects should know exactly how to collect and retain the audience, or they risk remaining in the shadows. In an effort to attract the attention of the masses, for example, using the parallax effect, many also decided to introduce an endless scrolling. This approach has been actively used over the past few years, and examples of very popular social networks such as Facebook, Twitter and Instagram only confirm its effectiveness. Continue reading →