If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you need to consider that the colors, texts, images, structure of the site – all this should be aimed at emphasizing the uniqueness of your company.
Think of the style of your brand as a combination of qualities and ideas that you want people to associate with your company. Design should help you bring these ideas to your audience. For example, Google uses in its design minimalism, which suggests the simplicity and at the same time technicality of their products. While Ben & Jerry’s have created a light, fun style for themselves through the use of bright colors, funny icons and custom texts.
Your website is the most important part of online branding, so it must fully convey the character of your brand. Here are some tips that can help you create a website that reflects the unique features of your company and helps to consolidate your brand in the market. Continue reading