content
Design as a means of storytelling
You, as a designer, need to be aware that the plot on which the content is based later appears before any other components of the site. Content can not be simply “reset” on the already formed site design. In this matter, a clear sequence should be followed: the plot, the content, and only then the design. The process of forming the plot of your site involves the participation of two main components – the person and the story. Persons. Any experienced designer will tell you that the most important piece of information needed to create a site design is its target audience. Based on it, the style of the web resource is determined, how it is built, and what content (both text and graphic) it should include. Even the choice of color scheme depends on it. As soon as you become the owner of such information, obtained either by studying the demand or proceeding from the main goal pursued by the site, which involves addressing a specific audience, you can address the issue of its implementation in the design of your site. Continue reading
Trends of web design. Part 3
Custom designs
Recently, there has been a strong trend towards more individual and creative designs. Instead of using conventional approaches, designers experiment with how the information is structured, how it is presented to the user.
In these “non-boxed” designs, creativity is often more important and memorable than attention to detail. However, ease of use, typography and visual design are rarely forgotten and also carefully work through these points. Creative designs are often used for portfolios, websites of advertising agencies and promotional sites (commercial events of large companies), as well as very popular in blogs.
When it comes to creativity, the line between a convenient and not convenient user interface is very thin, so usability testing is of particular importance – after all, a creative approach can harm the site. Continue reading
