In the current, extremely intensive century, we are surrounded by an incredible flow of information, in terms of which it is very important for designers to decide on the patterns used in their projects. We are simply obliged to make sure that the pages we create attract the attention of visitors, regardless of whether they are shopping on a commercial website, reading an article on a blog, or just browsing the news. The design must be legible, easily perceived and to attract users. We need to understand that the choice in favor of a simple design solution instead of a more complex alternative is the key to attracting and motivating readers. The variety of elements, images, various color contrasts and forms on the page can create the illusion of informativeness of your site, but just as well cause a feeling of discomfort among users, as a result of which they leave it. Continue reading
Back in 2014, we published an interesting selection of designs of Japanese anime sites. Surely you can guess that the works there are presented quite specific and original. They are very different from the generally accepted standard approaches to web design, for example, in Europe or the United States. The visual design of Japanese online sites is very colorful, it uses a lot of different bright graphics, images, plus the pages are literally “crammed” with texts.
For many users, it is difficult to perceive such web projects, they look confusing, and even in some places they strain a little. However, as correctly noted in the comments to the previous article, this approach to design is a consequence of specific cultural traditions. During the time of isolation from the outside world, there have been formed their own trends in art, which are also expressed when creating web-design.
Despite the rather unusual approaches, there are several things you can learn from Japanese online sites. Here are 5 simple lessons, the article is a translation of this note. Continue reading