How to overcome the creative crisis of designers?
Are these lines read by creative people or those who identify themselves with them? If so, then they surely know the times, both of the crazy creative eruption and of…

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How microstock was born
Microstock (microstock) - the budget segment of the stock photos, offering quality images for a penny, is rapidly gaining momentum. What is not surprising: such a cheap and affordable quality…

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How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

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In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

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feelings

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

Minimalistic design of taxis - 7 advantages and main features of the style
If you want to create a website, the main rule to follow is not to overdo it. The so-called minimalistic design has been helping this web designers for years. He…

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Social networks for designer career
Today's topic, as you already understood, will be connected with the use of social media by employees of the sphere of design and not only. Moreover, unlike the article on…

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Ways to navigate users on the site
Imagine that you are traveling by car, but because of traffic jams all main roads are blocked, and you need to turn into an unfamiliar part of the city. For…

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