Get rid of the guesses in the design
Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing - a dangerous business, I tell you. So what can designers do to convince the customer,…

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The ideal form of authorization - how to do it is not necessary (errors and tips)
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login unit. Recently, a…

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Selection of colors for the site
Coloring the appearance of the site is of great importance and with a professional approach allows the web designer to create the necessary atmosphere of the resource, corresponding to its…

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How to become not just good, but the best system administrator
Many system administrators complain of low income, monotonous work, lack of prospects. These are not beginners, but experienced specialists - it means that it’s not only knowledge and skills. The…

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feelings

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

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The ideal form of authorization - how to do it is not necessary (errors and tips)
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login unit. Recently, a…

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Typography for web
There are many books and articles on typography, but only some of them reveal the choice and combination of fonts. Due to the emerging opportunities and prospects for free use…

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