Endless page scrolling: helps or hurts?
When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we…

Continue reading →

Creating a furniture site design: tips, real-life examples and common mistakes
Immediately after the publication of the post with the best examples of furniture sites, an interesting English-language note of a similar subject caught our eye. It contains a selection of…

Continue reading →

How to make a footer site footer: design options, why you need it, tips
Developers often overlook the fact that the footer for the site (translated from English footer / basement) is one of its basic elements. It can give more complete information about…

Continue reading →

Trends of web design. Part 3
Custom designs Recently, there has been a strong trend towards more individual and creative designs. Instead of using conventional approaches, designers experiment with how the information is structured, how it…

...

feelings

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

...

How to make a footer site footer: design options, why you need it, tips
Developers often overlook the fact that the footer for the site (translated from English footer / basement) is one of its basic elements. It can give more complete information about…

...

In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

...