How to make a color palette for the site and not only (algorithm + tips)

In Design Mania, there were already several publications with a similar theme: in a note about color matching services for websites, besides inspiration resources, we looked at a couple of useful web tools; there was also a post with an overview of palette generators, etc. However, without an understanding of the logic of how to make a color palette, they may all be ineffective. Today we will try to fill this gap and clarify some theoretical points that are well described in this article.
Those of you who have already used the new-fashioned online generators are aware of their working principle: first you choose some basic values, set up a number of parameters (the names of which resemble some musical terms), and then you get a list of 4- 5 shades recommended for developing web projects. Continue reading →