In the current, extremely intensive century, we are surrounded by an incredible flow of information, in terms of which it is very important for designers to decide on the patterns used in their projects. We are simply obliged to make sure that the pages we create attract the attention of visitors, regardless of whether they are shopping on a commercial website, reading an article on a blog, or just browsing the news. The design must be legible, easily perceived and to attract users. We need to understand that the choice in favor of a simple design solution instead of a more complex alternative is the key to attracting and motivating readers. The variety of elements, images, various color contrasts and forms on the page can create the illusion of informativeness of your site, but just as well cause a feeling of discomfort among users, as a result of which they leave it. Continue reading
You, as a designer, need to be aware that the plot on which the content is based later appears before any other components of the site. Content can not be simply “reset” on the already formed site design. In this matter, a clear sequence should be followed: the plot, the content, and only then the design. The process of forming the plot of your site involves the participation of two main components – the person and the story. Persons. Any experienced designer will tell you that the most important piece of information needed to create a site design is its target audience. Based on it, the style of the web resource is determined, how it is built, and what content (both text and graphic) it should include. Even the choice of color scheme depends on it. As soon as you become the owner of such information, obtained either by studying the demand or proceeding from the main goal pursued by the site, which involves addressing a specific audience, you can address the issue of its implementation in the design of your site. Continue reading
Imagine that you are traveling by car, but because of traffic jams all main roads are blocked, and you need to turn into an unfamiliar part of the city. For some time traffic signs will help you to move in the right direction, but suddenly they will disappear. It seems that getting lost in an unfamiliar place is a pushover.
Any site, regardless of its ultimate goal, should perform the main task – to indicate to the user the path to the information of interest. However, it is possible due to his own fault, and maybe the fault of the designer, the user is lost and does not know where to go next. How to help your visitors navigate the site. There are several effective ways.
Each page of the site needs a unique, fairly brief, but no less informative title. The title tells users what exactly can be found on a particular page. If the menu says “About us”, then it is obvious that there will be a description of the company + information about the employees of the company, its goals and history. Continue reading