How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

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Trends of web design. Part 3
Custom designs Recently, there has been a strong trend towards more individual and creative designs. Instead of using conventional approaches, designers experiment with how the information is structured, how it…

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How to make a footer site footer: design options, why you need it, tips
Developers often overlook the fact that the footer for the site (translated from English footer / basement) is one of its basic elements. It can give more complete information about…

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Definition of element clickable area
When creating code for a button or another clickable element, it is necessary to clearly define the boundaries of its activity, which are user-friendly. In this matter there is no…

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In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

Redesign: several indicators that its time has come
Redesign This single word can make any web designer and developer shudder. The impending danger in the form of constant revisions and refinements of the project, as well as shareholders…

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The difference between UI and UX: a practical example
Today there will be a guest post on the topic of UX and UI interfaces on the example of working with the Icons8 service. I know what you are thinking:…

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How to choose the right web design for a web site
Web design - this is how much "meet" | web design and web site Each web studio begins to create a web site with the development and selection of web…

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