How to overcome the creative crisis of designers?
Are these lines read by creative people or those who identify themselves with them? If so, then they surely know the times, both of the crazy creative eruption and of…

Continue reading →

Cards vs lists. Their influence on user experience
he most common ways to organize web content today are cards and lists. Each of them has its pros and cons. If lists were used for this purpose for a…

Continue reading →

4 Tips for creating one-page websites
Single-page websites are becoming popular and fashionable now - there is no doubt about it, although they are not suitable for every subject or organization. However, if done correctly, your…

Continue reading →

In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

...

system

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

Redesign: several indicators that its time has come
Redesign This single word can make any web designer and developer shudder. The impending danger in the form of constant revisions and refinements of the project, as well as shareholders…

...

Endless page scrolling: helps or hurts?
When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we…

...

How to choose the best illustrations for your site
So, you already have a terrific site on Wix, and now you want to hit its visitors with lively, eye-catching illustrations. Visual content is an incredibly important element in creating…

...