In the current, extremely intensive century, we are surrounded by an incredible flow of information, in terms of which it is very important for designers to decide on the patterns used in their projects. We are simply obliged to make sure that the pages we create attract the attention of visitors, regardless of whether they are shopping on a commercial website, reading an article on a blog, or just browsing the news. The design must be legible, easily perceived and to attract users. We need to understand that the choice in favor of a simple design solution instead of a more complex alternative is the key to attracting and motivating readers. The variety of elements, images, various color contrasts and forms on the page can create the illusion of informativeness of your site, but just as well cause a feeling of discomfort among users, as a result of which they leave it. Continue reading
On the Internet, the registration procedure occurs to us as often as the authorization form on the sites. You have to do the following: in all kinds of web services that help you find the information you need, free distribution of materials, online stores, social networks, etc. At such moments, the feeling of joy from an interesting find instantly disappears because of the need to fill in endless input fields (besides, sometimes completely unnecessary).
As a rule, all this is inconvenient, takes a lot of time and looks overly intrusive. Plus, a person may quite reasonably be alerted by the requirement to provide information about himself, since this violates his privacy (and confidentiality is important to many). Continue reading
A person is an elementary concept used in designing a user interface and achieving the required level of usability, which is a description of a typical user entering the target audience of your resource. Despite the fact that the person is a fictional representation of the user, the data used to create it is quite real. That is, this is a model that should be as close as possible to the real potential user. A scenario is nothing more than a “story” about the movements the user makes and the actions he takes during interaction with your application or site. In other words, using such scenarios, the behavioral features of the user of your resource are described, that is, the intended sequences of his actions and their motivation, the capabilities of the user, and the goals pursued by him. The scenarios describe everyday situations, thus showing to what extent the application or site meets the current needs of users in the person’s image, what appeals to them, how they use it, why they continue to do it, and so on. Together, these two design tools allow you to design situations and their environment, in which someone uses your site. And this in turn helps to identify problems and opportunities that need attention. Continue reading
There are many books and articles on typography, but only some of them reveal the choice and combination of fonts. Due to the emerging opportunities and prospects for free use of many fonts on the Internet, designers will have to master another important skill – the ability to choose the appropriate fonts that complement the layout designs they develop. You can also study popular typography trends or ready-made beautiful examples from other professionals.
Until now, the use of fonts other than those installed with the operating system has meant using images, flash or other workarounds. However, the creators of browsers gave map designers a hand by introducing the @ font-face CSS property, which allows you to register a link to any font file, as a result of which it will be used on the pages of the site. Continue reading