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Trends of web design. Part 3

Custom designs

Recently, there has been a strong trend towards more individual and creative designs. Instead of using conventional approaches, designers experiment with how the information is structured, how it is presented to the user.

In these “non-boxed” designs, creativity is often more important and memorable than attention to detail. However, ease of use, typography and visual design are rarely forgotten and also carefully work through these points. Creative designs are often used for portfolios, websites of advertising agencies and promotional sites (commercial events of large companies), as well as very popular in blogs.
When it comes to creativity, the line between a convenient and not convenient user interface is very thin, so usability testing is of particular importance – after all, a creative approach can harm the site. The right decision is to find a compromise between a creative approach and a classic, traditional design; you need to achieve a balance between “impenetrable” (boring), user-friendly design and innovative uncomfortable designs. Keep in mind that innovative ideas take some time to mature: they must be thought out, adapted, and then integrated into the design.

In general, it’s good when designers go beyond the usual “box”, experiment with new approaches and risky crazy ideas, showing what they are capable of.

12. One-page designs

An alternative way that site creators often use in order to impress their visitors is called “one-page layouts”. In these layouts, only one page is used to present the content of the site. Moreover, this does not mean that such works are performed in a minimalist style (according to the principle – the less, the better). Quite the contrary – such projects are quite complex, contain bright images, animated effects and take some time to load.
When the user navigates through the menu items, the page changes partially, and the new content is displayed in the area that was previously occupied by the previous one. Navigation in such templates is implemented using the effects of sliding and scrolling from the general JavaScript libraries. The main advantage for users is that they need to make fewer mouse movements and clicks to get the right information. Since this approach is relatively new, there is, of course, the possibility that some visitors will be confused by unconventional navigation methods. In this case, an alternative (static) version will be very useful, which will also be well received by search engines and those with JavaScript disabled in the browser.

13. Designs with many columns

Sites with a large number of columns (3 or more) do not necessarily have a complex structure. On the contrary, if the author did everything properly, a layout with several columns can be very pleasant for users – they provide the best overview of all available navigation options, which greatly speeds up the search for the necessary information.

In the past few years, we have seen an “explosion” in the amount of content on the Internet, which has led to the problem of reducing user attention and time that guests are willing to spend on a particular website (auth. Read an article that, on average, the visitor spends the first 10 seconds). Therefore, it is not surprising that designers try to find ways of presenting information more compactly so that users stay on the site as long as possible and also quickly find the content they need.
One of the ways to achieve this goal is to create designs with a large number of columns, which are located next to each other. The approach is quite reasonable. After all, screen resolutions have been constantly growing lately (although the increase in popularity of netbooks such as the Asus EEE PC can change this), giving users more and more horizontal space to fill with content.

As a result, many designers are now increasingly using multiple columns. Such an implementation can often be found on the websites of magazines and portfolios. Split is used to provide and underline the balanced structure of the site.
14. Huge illustrations and vivid graphics.

Just as a huge typography retains a dominant position in modern web designs, large illustrations are becoming increasingly popular for professional and personal projects.

Designers are trying to convey the “message” of the site using interactive (embedded video blocks) and visual elements (introductory blocks, illustrations). Recently, in layouts illustrations occupy much more space than before, and, as a rule, complement a huge typography. In general, they are more attractive, vibrant and, therefore, more memorable for visitors.

At the same time, designers also use bright graphics not only for the background, but also for other…

15. More free space

This trend is one of the most predictable, but extremely useful – over the past few years, the amount of white space on sites has increased significantly. In fact, such large indents for content areas and menus have never been encountered. A shell between 20 and 25 pixels for text blocks becomes the rule, even large indents are often considered acceptable.

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