Selection of colors for the site
Coloring the appearance of the site is of great importance and with a professional approach allows the web designer to create the necessary atmosphere of the resource, corresponding to its subject and purpose. The ability of the developer to correctly manipulate the color scheme is one of the most important factors indicating a high degree of professionalism. In order for the color palette used for site design to evoke the necessary emotions and push the site visitors to certain actions, the selection of its components, that is, colors, should strictly adhere to the most important rules of color theory. Therefore, before you begin the process of developing graphic elements of the site, you must carefully consider the color scheme, which will form the basis of the design solution. It must be remembered that the art of literate design is an important feature of a successful web designer, which is acquired only by experience.
The basic principles of color theory are based on the color wheel model and some manipulations with it. The color wheel is a vital attribute for any web designer. It was created by Isaac Newton in the course of his work on the theory of light and is the result of experiments with a triangular prism. The primary colors included in the color wheel are blue, red, yellow, green, orange, and magenta. The main also includes shades formed by mixing these colors.
Thus, the color range represented by the circle is divided into several categories of color combinations that have special terminology. Primary primary colors are red, yellow and blue. Secondary colors (secondary) are obtained by mixing a pair of primary colors. These are orange, green and purple colors. Tertiary colors are the colors that are the result of a combination of the primary color and the adjacent secondary color, which in total gives six colors. Additional colors occupy opposite positions on the color wheel and are used to clearly highlight the elements of the site (red – green, purple – yellow, orange – blue, etc.). A pair of such flowers is also called complementary. The combination of complementary colors is recommended for the design of blocks with textual information, which significantly increases the readability of the text.
Similar – the colors that are next. These colors combine very well and create an atmosphere of comfort on the pages of your site. Basic color schemes. There are several predefined color matching methods using the color wheel, which you can use when choosing a color scheme for a site: The simplest of these is the isosceles triangle method or the “triad scheme”. To do this, it is necessary to imagine an isosceles triangle above the color wheel, the vertices of which will indicate the colors recommended for use. The colors selected in this way form an extremely harmonious combination. A scheme selected using two pairs of complementary colors or a “tetrad scheme” provides a richer choice of combinations, but as a result of the use of such a scheme, the most difficult combinations are obtained. Alternative complement.
The case when the triad scheme is taken as a basis and a color is added to it, which is additional in relation to one of those included in the triad. This combination is called “alternative complement”. Split complement. “Split complement” is a variant of a combination in which a pair of complementary colors is taken plus two colors that are similar to one of the complementary colors. This scheme, as in the case of using complementary colors, gives a clear contrast, however, here, due to the “splitting” of one of the components of the pair, the effect of tension that accompanies such combinations of shades is softened. Features the most popular colors. During the selection of the necessary combination for the appearance of the site using the above schemes, you need to take into account the individual characteristics of each color. The fact is that any color can cause certain emotions and feelings, as well as predispose the user to certain actions: Red Color has a stimulating effect and can cause anxiety, but its shades (for example, brown) can have a calming effect on a person. It should not be abused in a bright red color, as this will quickly tire the user. Yellow Allows you to easily create an atmosphere of optimism and joy. This is a very energetic color, which is recommended to use for sites that are directly related to entertainment or other types of user activity. Blue The most preferred color for those occasions when it is necessary to induce a sense of reliability and stability. It is a shade of blue (similar to it) and can be successfully used to express purity and peace.