Be creative, it will allow you to create better sites.
A person is an elementary concept used in designing a user interface and achieving the required level of usability, which is a description of a typical user entering the target audience of your resource. Despite the fact that the person is a fictional representation of the user, the data used to create it is quite real. That is, this is a model that should be as close as possible to the real potential user. A scenario is nothing more than a “story” about the movements the user makes and the actions he takes during interaction with your application or site. In other words, using such scenarios, the behavioral features of the user of your resource are described, that is, the intended sequences of his actions and their motivation, the capabilities of the user, and the goals pursued by him. The scenarios describe everyday situations, thus showing to what extent the application or site meets the current needs of users in the person’s image, what appeals to them, how they use it, why they continue to do it, and so on. Together, these two design tools allow you to design situations and their environment, in which someone uses your site. And this in turn helps to identify problems and opportunities that need attention.
What are they needed for? Both persons and scripts are the means by which designers and developers keep in touch with their target audience while working on a project. They restrain and control our actions, thereby ensuring that the product we ultimately created will actually be useful for these users. If you, for example, are designing an application that simplifies the color matching procedure, then you need to be sure that your people have the desire and reason to use such an application. So, you need to create a person who is a designer or, say, a person who repairs his living room.
That is, in your project there should be a sense, it should be in context. Thus, using persons and scenarios, acting on behalf of a designer using a color picker, determine what you would do in his place, what you would need when solving a particular task and how it should be implemented. Similar to the fact that opening an application, you, for example, would prefer to see a tool for selecting the matching colors and their shades in accordance with the color scheme you chose, rather than the usual random color generator. That is, as you see, carefully thinking through all the details, we can focus on the features and functionality that are really important for our target audience, on what really interests them. And given the fact that the formation of this process should take place from the bottom up, our project will be much more efficient and attractive if we focus on the needs of users from the very beginning of development and continue to do so until its completion. The benefits of using people and scripts. We, as designers, based on our activities on mental images like people, can predict the reaction of users to our design decisions and predict actions to which they can push them. These models radically change the meaning of the questions we ask, from “what is the best solution to this problem” to “how best to solve this problem in order to please Angie, a freelance designer.” These two simple and fundamental tools produce a psychological effect, they constantly remind that the project under development is not meant for you and me, but for the people who will use it.
This is precisely the most significant result of the use of persons and scenarios. More precisely, the personas endow the users for whom you create your application or website with an individuality, they specify your target audience. This is certainly a motivating moment. Now you have a person representing Samantha, a calm, well-balanced girl, a student of graphic design, who, although she has highly professional skills, is still indecisive. That is why this application, which facilitates the process of choosing the right colors, is ideal for her. The scenarios, in turn, inform us about the nature of the user and the principles that guide him in the process of achieving a specific goal. Creating a script, you can work out all the details concerning the interaction of the person with your application, starting from the very beginning, from the very moment when Samantha’s friend recommended her to try it in action, developing further possible behaviors of the person (i.e. in this case Samantha ) – what were her initial actions during the first acquaintance with the application, that…
Creating a script, you can work out all the details concerning the interaction of the person with your application, starting from the very beginning, from the very moment when Samantha’s friend recommended her to try it in action, developing further possible behaviors of the person (i.e. in this case Samantha ) – what were her initial actions during the first acquaintance with the application, what was useful for herself, she found in it and what caused her confusion. Moreover, such an approach, in which your view is constantly turned towards the target audience, keeps other project participants from making major changes related to the specifics of their activities, as they now also, in the course of performing their part of the project, mentally represent the specific person concerned. . Having a human component in the project, they are now able to foresee how disastrous the consequences of such changes can be. All this becomes possible through the use of the simplest, fictional person. It is incredible how strong the effect of an ordinary fantasy fetus can be. It is also worth noting that this is an extremely affordable approach, which, compared to the method of involving real users in the development process and turning to them when making each decision, significantly exceeds it in terms of costs, both material and temporary. In this context, fantasizing is, in fact, a very effective means that brings people together and brings a certain amount of abstraction into the development process, at the same time filling it with meaning. Using people in different scenarios, you also take into account the relationship between your development team and the audience that your product is directed to. They seem to come to life at the moment when you need direct communication with them, but you cannot literally do this. These tools allow your team to understand and find out exactly how users from the target audience could find a way out of a certain situation and act in the event of a specific problem. As a result, it is much easier for you to think through solution options from the point of view of your target audience. I have already briefly mentioned how people inspire us, web designers. We can be so carried away by the work on the project and our own opinions that in order not to make mistakes, we need to constantly remind us that all our actions are directed not at ourselves, but at the users of the products we create. Constantly having before your eyes as a mark on the wall a list of persons, you will never forget about your users. The more we dive into the process of working on a project, the less attention we pay to moments that are not directly related to our actions, we are too concerned with the implementation of routine tasks, we are unable to think clearly and objectively, and this in turn can lead to serious shortcomings the final product.
You, most likely, would not risk and would not begin to develop something such for which your target audience would not be grateful to you. How to create decent persona and scripts? In my opinion, in this case it would be more correct to ask – “what is necessary to create worthy people and scripts”? The first and most important rule requires that your person be the result of research of real users, that is, you should not waste your time and resources creating people who have nothing to do with your target audience. And if you have sufficiently complete and detailed information, then you can easily, with the necessary degree of accuracy, create persons relevant to specific users, endowing them with individuality, skills and motivating factors that you are completely satisfied with. They will serve you well and lead to the desired result.
The same applies to scenarios, because if your persona have a firm footing, then the scenarios will also be reliable and represent the situation as close as possible to the actual conditions. And this in turn will allow you to identify potential problems that may arise from users during the use of your resource. Another important point indicating the degree of effectiveness of your people and scenarios is their regular use at all stages of project development. Conclusion The importance of persons and scripts in building a user interface is difficult to overestimate, since they constitute its basis. In their absence, the quality of your projects will be significantly lower than the required level, since the main goal of developing a user interface is to ensure the highest possible level of convenience for the user. Without taking into account persons and scenarios in the process of creating your products, you cannot make them practical enough to meet the needs and expectations of the user. Keep in mind that the effectiveness of these products has been tested since…