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The principle of the golden section in the design of sites

A key indicator of the quality of web design is how natural and easy it is perceived by users. When creating a visual site design, it is important to illustrate the functionality and informative component of the project, to form its correct perception. The use of classical techniques such as the rules of the golden section in the design helps to solve such problems in an optimal way. We will consider it today.

This principle describes a mathematical proportion that forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.
Among the first rule began to use the ancient Greek sculptor and architect Phidias. After two centuries, Euclid gives his exact mathematical description. Some time later, Leonardo da Vinci will apply the same idea in his works. His Vitruvian man, created according to the rule of the golden section, later became an illustration of harmony and proportionality in the construction of the human body in particular and of the Universe in general.

The embodiment of the ideal proportion can be seen in many places: in full-blown flowers, works of art, images of the Milky Way.

THE RULE OF GOLD SECTION IN WEBSITE DESIGN
As we said above, the proportion created on the principle of the golden section is perceived as natural and harmonious. Therefore, designs built with its help are more understandable and user-friendly. When developing a website, this approach is not always used, but the traditional layouts for creating layouts are somehow based on it.

There are several options for applying the golden section rule in web design.

1. DIMENSIONS OF BLOCKS AND ELEMENTS ON THE PAGE
The proportion described above is used when zoning a page, as well as forming individual blocks, if they need to be divided into two proportional parts. For calculations, use the number Φ, approximately equal to 1.62 (a more accurate value – 1.618).
2. APPLICATION OF NUMBERS
Fibonacci numbers are considered a mathematical rationale for the golden section. This is a sequence of integers from 1, in which each successive number is the sum of the two previous ones: 1, 2, 3, 5, 8, 13, etc. Fibonacci series are used in the construction of multi-element layouts.
3. GOLDEN SPIRAL
It is constructed using the Fibonacci series and additionally determines the location of the elements – from the smallest to the largest as the helix turns increase. It can be deployed in any way – it depends on the requirements for the layout.
4. RULES OF THIRDS IN A WEB DESIGN
It is used for page zoning and user attention management. The bottom line is to divide the page or element into three equal parts horizontally or vertically. The intersection of the lines – the point of maximum attraction of attention. By quickly scanning the site with a look, people most often focus on the elements that are on these points or near them.

Use all four points is optional. In the example above, the emphasis is on text and video. The resulting rectangles can additionally form “functional zones”. So, site visitors are used to seeing the logo in the upper left corner, they pay attention to this zone first. Contact information, a basket of goods (in the case of an online store), the address and opening hours are usually placed in the upper right corner, etc. The rule of thirds and the golden ratio in website design perfectly complement each other.

Here is another good example where the most important elements for attracting the attention of users are located at two points (highlighted in pink).

The rule of the golden section in web design adds to the layout of naturalness and helps them to be perceived more harmoniously. This principle is implemented by calculating the ideal proportions of blocks and elements on the page, the imposition of a golden spiral, as well as the use of points of maximum focus of attention (rule of thirds). With their help, you can get a convenient, understandable and efficient web project interface.

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