4 Tips for creating one-page websites
Single-page websites are becoming popular and fashionable now – there is no doubt about it, although they are not suitable for every subject or organization. However, if done correctly, your project can be very successful.
When creating a landing page, as a rule, there is not a large amount and volume of content. You have only one page to deliver your message, and only a limited number of tricks and animations that you can use before the user loses interest.
Most one-page sites have non-standard markup – trying to fit the required amount of content in a limited area so that it does not look like a mess of information is rather problematic. The most successful examples of implementation can peek on OnePageLove and Land Book sites.
The potential scope of such projects varies, but some of the most popular candidates for their use are personal one-page portfolios and websites of companies that provide a small number of products, services or services. Make sure that the chosen strategy is effective for your business and activities. There are certain principles that you should follow when creating any website, but the points below are especially critical for one-page websites.
1. KEEP THE FOCUS OF THE ATTENTION OF VISITORS
Make it as easy for the audience as possible. If you consider a one-page as an option for your site, then you probably do not have a large amount of content to place on the site. It is perfectly. We sometimes tend to put on the site a large amount of unnecessary information. Single-page sites do not require unnecessary information, because their only goal is to hit right on target. If you are a designer who creates a portfolio site, present your best work; and do not even bother thinking about placing mediocre projects or your third-party business related to the sale of T-shirts.
2. CREATE A VISUAL HIERARCHY OF THE SITE
Single-page sites have the task not only to set the focus of attention of the visitor, but also to present your product or service. If any one-page sites have made an impression on you, then they may have one single goal: to present the design work of the agency or to draw attention to the upcoming event.
Excellent design and a focused visual hierarchy can help characterize the goals of your site. You, as a designer, have the power to direct the visitor’s view to where you want them to go. It is natural for people to notice large objects in the first place, and small ones at the last. Important objects should not be placed at the end of the page and be small.
3. UNDERSTANDING NAVIGATION
Some one-page sites are static pages that redirect the visitor to external resources. For example, musicians on their page can put the “Video” navigation option that will send you to their page on YouTube. There is absolutely nothing bad about it, and even easier (especially in terms of encoding). The only thing a visitor needs to know is that he will be redirected to an external page.
If your one-page website was created to sell a product, and the “Buy” link sends the buyer to an external payment platform without warning, you may lose some of your customers.
4. EXPERIMENT WITH DESIGN
Now we’ve come to the fun part: using a one-page website to show yourself and your skills. You do not want your website to be boring or similar to other websites – so be bold and experiment. Take the design to a new level – think outside the box. The unusual design draws attention to your product and makes it memorable.
Single-page sites become synonymous with great design, because working with a large “canvas” opens up great opportunities for you. You can not use the same background everywhere; You can change it for different sections. Often, visiting one-page sites is like viewing magazines or well-written presentations. Take advantage of these opportunities.
5. EXPERIMENT WITH CODE
If you want to show not only your skills in design, but also skills in writing code, then one-page websites allow you to do this. Having experience in developing code is critical in this case, so pay attention to details. The code can take your site to a new level.
Here are a few points to pay attention to: the color and behavior of links (especially in select mode); the appearance and behavior of the forms (customization of forms for site design using AJAX and JavaScript); sending data and error messages (forms and AJAX script are used here); table and location of content (including content behavior in the browser window). All this should correspond to the design and work together with the design.
