Design as a means of storytelling
You, as a designer, need to be aware that the plot on which the content is based later appears before any other components of the site. Content can not be…

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Everything about the header (site header): purpose, design and design
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

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Trends of web design. Part 2
I continue to translate an article about web design trends 2009. The first 5 new fashion trends look like this: Printed letters Advanced User Interfaces PNG transparency Huge typography Font…

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Redesign: several indicators that its time has come
Redesign This single word can make any web designer and developer shudder. The impending danger in the form of constant revisions and refinements of the project, as well as shareholders…

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Monthly Archives: May 2017

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

Cocktail vintage and innovation: retro style in web design
According to the American writer John Steinbeck, the majority of people are ninety percent living in the past, seven now, and only three percent remains for the future. Well, the…

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The principle of the golden section in the design of sites
A key indicator of the quality of web design is how natural and easy it is perceived by users. When creating a visual site design, it is important to illustrate…

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Cocktail vintage and innovation: retro style in web design
According to the American writer John Steinbeck, the majority of people are ninety percent living in the past, seven now, and only three percent remains for the future. Well, the…

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