How microstock was born
Microstock (microstock) - the budget segment of the stock photos, offering quality images for a penny, is rapidly gaining momentum. What is not surprising: such a cheap and affordable quality…

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In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

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Endless page scrolling: helps or hurts?
When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we…

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Cocktail vintage and innovation: retro style in web design
According to the American writer John Steinbeck, the majority of people are ninety percent living in the past, seven now, and only three percent remains for the future. Well, the…

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Monthly Archives: May 2017

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

4 Tips for creating one-page websites
Single-page websites are becoming popular and fashionable now - there is no doubt about it, although they are not suitable for every subject or organization. However, if done correctly, your…

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Definition of element clickable area
When creating code for a button or another clickable element, it is necessary to clearly define the boundaries of its activity, which are user-friendly. In this matter there is no…

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Trends of web design. Part 2
I continue to translate an article about web design trends 2009. The first 5 new fashion trends look like this: Printed letters Advanced User Interfaces PNG transparency Huge typography Font…

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