Endless page scrolling: helps or hurts?
When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we…

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How to become not just good, but the best system administrator
Many system administrators complain of low income, monotonous work, lack of prospects. These are not beginners, but experienced specialists - it means that it’s not only knowledge and skills. The…

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Trends of web design. Part 2
I continue to translate an article about web design trends 2009. The first 5 new fashion trends look like this: Printed letters Advanced User Interfaces PNG transparency Huge typography Font…

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In defense of "Eye Candy"
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand's corporate style or simply…

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Monthly Archives: May 2017

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading

How to make a footer site footer: design options, why you need it, tips
Developers often overlook the fact that the footer for the site (translated from English footer / basement) is one of its basic elements. It can give more complete information about…

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The difference between UI and UX: a practical example
Today there will be a guest post on the topic of UX and UI interfaces on the example of working with the Icons8 service. I know what you are thinking:…

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What is beyond the power of responsive design?
We all understand the importance of responsive design and against the background of the growing popularity of mobile devices, designers have to come to grips with the issue of presenting…

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