A key indicator of the quality of web design is how natural and easy it is perceived by users. When creating a visual site design, it is important to illustrate the functionality and informative component of the project, to form its correct perception. The use of classical techniques such as the rules of the golden section in the design helps to solve such problems in an optimal way. We will consider it today.
This principle describes a mathematical proportion that forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part. Continue reading
A person is an elementary concept used in designing a user interface and achieving the required level of usability, which is a description of a typical user entering the target audience of your resource. Despite the fact that the person is a fictional representation of the user, the data used to create it is quite real. That is, this is a model that should be as close as possible to the real potential user. A scenario is nothing more than a “story” about the movements the user makes and the actions he takes during interaction with your application or site. In other words, using such scenarios, the behavioral features of the user of your resource are described, that is, the intended sequences of his actions and their motivation, the capabilities of the user, and the goals pursued by him. The scenarios describe everyday situations, thus showing to what extent the application or site meets the current needs of users in the person’s image, what appeals to them, how they use it, why they continue to do it, and so on. Together, these two design tools allow you to design situations and their environment, in which someone uses your site. And this in turn helps to identify problems and opportunities that need attention. Continue reading
When it comes to online marketing or web design, it is extremely important to be the initiator of successful ideas and to form trends in your own field. Today we will talk about one of these trends – the endless scrolling (scrolling) of pages on the site: what opportunities does it represent for business? How best to implement and when should you abandon this function? The material is based on the translation of an article about Infinite Scrolling from SpeckyBoy.
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects should know exactly how to collect and retain the audience, or they risk remaining in the shadows. In an effort to attract the attention of the masses, for example, using the parallax effect, many also decided to introduce an endless scrolling. This approach has been actively used over the past few years, and examples of very popular social networks such as Facebook, Twitter and Instagram only confirm its effectiveness. Continue reading