Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing – a dangerous business, I tell you. So what can designers do to convince the customer, in their obsession with the best intentions, and in their decisions that they are hard as a stone? The following exercises will help build a real dialogue with the customer and teach you to document it, and the client will remove the veil of fear of creativity and get involved in the process of creating your website.
SET CLEAR GOALS
Some people think that they know why they need a website, and they are fighting for the right to formulate clear and measurable goals. Ambiguous goals force a person to speculate, and speculations can lead to disappointment. Goals like “sell more of our products” or “become more popular” are blurred and send almost nowhere. Continue reading
In the comments on the blog article about the best free photo stocks you can find several questions regarding copyright for photos and images. An employee of one of the photo banks tried to answer them, but today I would like to publish a slightly more detailed article on this topic and at the same time consider the types of licenses in photo stocks.
Not forbidden does not mean allowed!
You say the phrase sounds wrong? This is considered correct for the law: “not prohibited – it means allowed”. When it comes to copyright, then everything is not so simple. Let’s first consider the question of what copyright is in relation to photos and how it is regulated by law. Despite the fact that this article indicates the nuances of image the Russian Federation, information on the types of photo stock licenses is relevant for all countries. Continue reading
In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.
Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). If we switch from individual graphic elements, and pay attention to general aesthetics – “the science of how we experience feelings” – we will find out that this very difference between how something works and how it looks does not really exists, it is contrived. Continue reading