Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing – a dangerous business, I tell you. So what can designers do to convince the customer, in their obsession with the best intentions, and in their decisions that they are hard as a stone? The following exercises will help build a real dialogue with the customer and teach you to document it, and the client will remove the veil of fear of creativity and get involved in the process of creating your website.
SET CLEAR GOALS
Some people think that they know why they need a website, and they are fighting for the right to formulate clear and measurable goals. Ambiguous goals force a person to speculate, and speculations can lead to disappointment. Goals like “sell more of our products” or “become more popular” are blurred and send almost nowhere. Continue reading