If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you need to consider that the colors, texts, images, structure of the site – all this should be aimed at emphasizing the uniqueness of your company.
Think of the style of your brand as a combination of qualities and ideas that you want people to associate with your company. Design should help you bring these ideas to your audience. For example, Google uses in its design minimalism, which suggests the simplicity and at the same time technicality of their products. While Ben & Jerry’s have created a light, fun style for themselves through the use of bright colors, funny icons and custom texts.
Your website is the most important part of online branding, so it must fully convey the character of your brand. Here are some tips that can help you create a website that reflects the unique features of your company and helps to consolidate your brand in the market. Continue reading
We all understand the importance of responsive design and against the background of the growing popularity of mobile devices, designers have to come to grips with the issue of presenting their sites to smartphone users in the same quality in which they can work while sitting at a 27-inch monitor.
Adaptive design is nothing more than a technology that allows developers to adhere to standards, despite the diversity of formats. And while more and more designers are switching to responsive design, we can personally observe and hear about what it is and what it gives us. And what about the fact that he can not afford and what he can not be? * Wonkavision. There is a misconception that a rubber template, as an integral part of an adaptive design, is able to present absolute copies of pages on any screen of devices on the market. This, of course, is impossible. To fit all that you see on a large, handy monitor screen into a smartphone display, this means sacrificing something, that is, content. Continue reading